Tuesday, September 21, 2010

HEROware: The word from SMB VOIP in D.C. - by Lynn Shourds

Hey All - this is Lynn Shourds, President & CTO of HEROware. I'm spending this week at the SMB VOIP show in Washington D.C. I've brought along our newest sales manager, Terence Green Jr.

This has been quite the experience for young Terence. At only 24 years old, and a recent graduate from USC (University of Southern California), this is his first foray into technology and this crazy world of IT shows. He has walked the floors and looked at all the booths, only to come back to me and ask me what it all means.

What does it all mean? I think it means business is alive and well in the U.S.  These are all companies that are growing and plodding along, regardless of how economists think we're doing. We're all in the same boat; running technology companies on restricted budgets. However, as many claim, starting a company during a recession has one grand benefit - you know the value of a dime.

So back to Terence. As each prospective client walks past our booth he attempts to stop them and engage in conversation. And after each conversation he turns to me and asks what that person meant by "X". I then watch him file it away for his next conversation and by the end of the first day he's talking and describing and selling our company and products. I feel like a proud father watching his son take his first baby steps.

Across the hallway from us is Harry Brelsford and the SMB Nation gang. Next to us on the right is The ASCII Group and to our left is D&H Distribution. We're surrounded by stellar companies, who in their respective business lines are clear leaders. This particular show is attended by telecom companies and agents, so this is a new arena for us.

Once again, back to Terence. The first day has ended and he turns to me and says, "I think I did really good today. I talked about our products, I handed out information about what we do, and I collected leads to call into when we get back home."

I could only reply, "Yes you did, Terence, you did a great job. Now go get me a cocktail!" :)

Thanks for listening,

Lynn
>check us out at http://www.heroware.com/

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